Adventures In Cooking, Eating, and Living in the New South. From EastWest Bottlers Co-Founder Matt Moore comes a Southern Gentleman's Kitchen. Today, in addition to being chivalrous, honest, and generous, a Southern gentleman is socially connected, well-traveled, and has an appetite for life. In this part-cookbook and part-guidebook, Matt Moore embraces a fresh perspective on what it means to cook, eat, and live as a true Southern Gentleman in the 21st century.