Magnet - Rosie the Riveter. Rosie the Riveter J. Howard Miller Reproduction of WWII poster recruiting women for factory work. After the war the propaganda reversed, extolling the virtues of "homemaking." J. Howard Miller (1918 – 2004) was an American graphic artist. He painted posters during World War II in support of the war effort, among them the famous "We Can Do It!" poster, frequently misidentified as Rosie the Riveter. Painting the poster Miller was based in Pittsburgh during the war. His work came to the attention of the Westinghouse Company (later, the Westinghouse War Production Co-Ordinating Committee), and he was hired to create a series of posters. The posters were sponsored by the company's War Production Co-Ordinating Committee, one of the hundreds of labor-management committees organized under the supervision of the National War Production Board. He based the "We Can Do It!" poster on a United Press International (UPI) picture taken of Geraldine Doyle working at a facto