We've crafted Bullet Keeper for people who want to take control of their life and become their best self. The first step to do anything successfully is planning. All successful people write their plans down in a planner, organizer, or an agenda pad. With this BK notebook, you will have the chance to do it yourself, and increase your productivity right away! The Classic Executive Notebook Journal by BK with LINE-RULED bullet pages is handy, convenient, and user-friendly, thanks in part to its lay-flat design. Our off-white cream paper is of the highest quality: 120 gsm paper weight means there is no bleed-through even with the thickest gel pens or markers.