Strengthen & soften: an exclusive blend with coconut oil, keratin proteins, avocado oil and cocoa butter Helps to strengthen and soften the hair, while helping to smooth the cuticle for strong tresses. Working together: one exotic ingredient is awesome, but four can do so much more; in this exclusive blend with coconut oils, keratin proteins, avocado oil, and cocoa butter, These unique ingredients work together to help bring brand new life to your hair Beauty pure & Simple: OGX products are inspired by nature. We don't try to make hair look "perfect" Because we'd rather make hair look fuller, smoother, curlier, or bouncier & smell irresistible. Rock what you've got: whether you need quenching moisture for curly hair, protection for color treated hair, blowout cream or matte Pomade, OGX Hair Care products are designed to bring out your best Real quality, real beauty: unattainable looks don't inspire us but originality does. OGX Hair & Skin Care product collections are here to Help you look your best! We're beauty, pure & Simple.