Informazioni su Coverride

Coverride is transforming the way the world experiences accessories by making their design dynamic and smart, all controlled through a mobile app—an innovation crafted for fashion and next-gen merchandising. Its patented technology enables real-time, limitless personalization, allowing users to instantly adapt their accessories to match their mood, outfit, or occasion. After launching the World’s First Smart iPhone Case, Coverride is now unveiling the World’s First Smart Pendant, expanding its phygital ecosystem—tangible accessories seamlessly connected to the digital world. The brand unites physical and digital, empowering users, brands, and creators to launch phygital assets meant to be worn, experienced, and lived in everyday life. The products allow users to display images and animations, choosing from hundreds of styles by artists and creators, or uploading their own designs directly via the app. Founded in 2019 in Catanzaro, Italy, Coverride was born from Searcode, an innovative startup incubated at I3P – Politecnico di Torino. Every product is designed and assembled in Italy, merging cutting-edge technology with Italian craftsmanship and sustainability. Coverride has been showcased at major tech and fashion events including CES Las Vegas, MWC Barcelona, Magic Las Vegas and IFA Berlin, gaining worldwide attention. In 2025, the brand earned a spot in the prestigious Forbes Under 30 Italy list as one of the country’s leading retail innovators. Leggi la storia del brand