About bAAM!

In 2019, we embarked on the crazy adventure of reinventing sports nutrition and snacking. Our goal: to bring taste and 100% natural ingredients to the forefront. At bAAM! we cook the first organic, 100% natural, responsible, and truly delicious energy and protein bars. And what's more, they are made in Marseille. In short, we set the bar very high: ✔️ Raw and organic ingredients, without industrial processing ✔️ No additives, preservatives, or processed sugars (only Lavender Honey from Marseille). ✔️ Soft and melting texture, thanks to recipes created by a chef ✔️ Designed with sports nutritionists, for small cravings and big efforts ✔️ 100% natural and upcycled plant-based proteins ✔️ Compostable plant-based packaging No more ultra-processed bars. No more powdery and flavorless bars. No more bars with a high environmental impact.Read their story