Retro Cycling Kit Peugeot Rainbow - REDTED Ride in this iconic Peugeot retro riding jersey. This comfortable cycling jersey is a replica of the Peugeot-Esso-Michelin team jersey from 1976-1981, a high quality slim-fit shirt by RedTed with a historic look and modern wearing comfort. In 1810, weaver Jean-Pierre Peugeot started the Peugeot factory with his sons. From 1882, bicycles were also made under the name Cycles Peugeot. They were sponsors of cycling very early on. For example, Peugeot in 1896 supported Paul Bourillon, who became world champion sprint on a Peugeot bike in Copenhagen. In 1901, the manufacturer sponsored its first cycling team.