About Anorak

At Anorak, we believe in bright, colourful, repeatable joy — and we bring it to life through bold prints, joyful patterns, and feel-good design. Founded by Matt and Laurie, we’re a family-run, independent brand creating vibrant women’s clothing, playful homeware, and stand-out towels — all designed to spark happiness, again and again. We’ve used Anorak products through every stage of our lives — pre-kids, during those early family years, and as our children have grown. From lazy lie-ins and wild swims to baby bath times and family adventures, our products have been with us all the way. And just like so many of our loyal customers, we’ve found that Anorak pieces don’t age — they grow with you. Our towels, woven in Portugal from 100% organic cotton, are luxuriously soft and planet-friendly. Our clothing and homeware wrap your world in colour, comfort, and joy. We’re proud to be independent and love working with other like-minded small stores who share our passion for creativity, community, and colour. We also love to celebrate our wonderful stockist partners — if you join our family of stockists, you’ll have the chance to feature in our ‘Stockist Highlight’ emails, where we spotlight you and share your story with our large and loyal community of Anorak customers. Because at Anorak, it’s all about joy in repeat — patterns that make you smile, moments that make you glow, and colours that bring the sunshine in. Again, again, and again.Read their story