I've been making this lip balm for well over 30 years (you don't even want to know what friends and family have randomly named it!), and the only reason I didn't add it to my wholesale line is most lip balms are plastic packaging and not recyclable. Well guess what kiddos! <insert drum roll here> Presenting Pucker Up Lip Lube from The 3 Sisters Design Co.! Vegan, Cruelty Free (except for that one time I burnt my hand pouring), Not tested on animals, and Handcrafted by me, in the USA. Packaging is 100% recyclable paper AND my tube size is twice the product that those chap stick plastic tube type balms are. Flavored with freedom (a neutral cucumber/melon flavor) that works well for both the boys and the girls. I'm working on display and packaging ideas, not sure it's worth extra packaging or not. *** Feedback already, this is a super emollient formula, not waxy like 'chapstick', so bottom line, little dab will do ya.