Health & Beauty > Hair > Styling Products.Brand : American Crew.American Crew Men's Hair Forming Cream, 1.7 oz.Medium hold with medium shine Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.Water Based: Shampoos out easily without residue.Lanolin Wax: Humectant that provides movable hold.Sucrose: Conditions and moisturizes hair.PVP Copolymer: A holding agent that encourages firmness, body and fullness to the hair.Glycerin: Softens and swells the hair shaft making hair appear thicker.Work a small amount evenly through damp or dry hair and style as desired.