Discover the difference with Virtrue Organic Roast, crafted from USDA Certified Organic coffee beans and roasted in small batches to bring out their bold, natural flavor. Every sip is smooth, clean, and full of character, giving you coffee the way nature intended. Unlike competitors who shrink their bags to 12oz, Virtrue proudly delivers a full 16oz of fresh-roasted coffee, more to enjoy at a better value. No added sugars. No artificial ingredients. Just pure, uncompromised excellence in every cup. Our master roaster ensures that each batch is balanced and flavorful, whether you drink it black, with cream, or as the base for your favorite specialty drink. With every brew, you’ll taste the care, quality, and tradition that goes into making Virtrue a standout choice. ✔ USDA Organic Certified ✔ 16oz bag (33% more than standard 12oz bags) ✔ No added sugars or artificial ingredients ✔ Small-batch roasted for maximum freshness Elevate your daily ritual with Virtrue Organic Coffee, where purity meets perfection. Keurig machines use Ground (Drip)