My PLATINUM touch! is our purple conditioner bar designed to tone down brassiness and hydrate & nourish your blonde/silver hair. The ultimate platinum conditioner, it works to reflect light & shine for your blonde, silver/grey hair, brassy, bleached & highlighted hair. This purple conditioner works to gradually offset brassy tones alongside our My PLATINUM touch! purple shampoo bar. Packed with coconut oil and cocoa seed butter to soften & smooth your hair. Our best purple conditioner, it even has an added naturally derived ingredient to give extra hydration & moisture to your dry, bleached/naturally blonde, silver, grey & white hair. For best results we recommend using our platinum conditioner bar as your daily conditioner.