About Virtue Inspired

I’m Ceri Virtue, founder of Virtue Inspired. I have always loved candles and how our sense of smell is so intrinsically linked to our memories and emotions, transporting us to a place where we can relax, unwind and just be in a moment. Did you know that smell registers faster to our brain than any of our other senses? Scent is the magical ingredient that can influence our mood, emotions and evoke our memories. They are all around us and are the little triggers that have the power to transport us to places we would love to be in the present moment…and we don’t need suitcases or plane tickets to get there. We want our products to make your home smell amazing whilst giving you that mindful moment, boost in mood or just simply time to pause and breathe. I want to encapsulate what is important to me in my products. I love nature and how it makes me feel. I love fresh, natural smells. I want to work sustainably and ethically and look after our planet for future generations – as a mother this is really important to me. I keep things simple in everything we do from design, to ingredients to packaging. I want to collate my passion to bring a little bit of the natural world into your space. Our ethos is simple: to create ethical, sustainable, handmade products that are inspired by the fresh scent of nature. It is all about the feeling and we would love to make a moment of self-care part of your everyday. I really hope you love our products as much as I do. Read their story