100% pure pleasure — PURE DIAMONDS beef are gently air-dried premium snacks made from fine beef. The delicious snacks are ideal as a species-appropriate, delicious treat. They consist of 100% an animal protein source — without the addition of preservatives, flavor enhancers or grains. COMPOSITION //96% beef, vegetable by-products (glycerol), minerals. ANALYTICAL COMPONENTS //42% crude protein, 18% fat content, 15% moisture, 22% crude ash, 1.75% crude fiber.