Genepro Gen4 “The power of Whey, from a Plant” The two main complaints about plant-based protein products have always been, “it tastes awful” and “an incomplete amino acid profile”. We addressed these two main issues head on and partnered with the innovation of NiHPRO® made by NiHTEK® and have entered into a wonderful partnership with them to combine our award winning science and technology and theirs to bring you the industry’s most unique and amazing plant based protein ever seen. What is it NiHPRO®? Hydrolyzed NiHPRO® Protein Isolate is not a dairy or vegan-branded protein, but is both dairy-and vegan-friendly. It uses non-animal sources of protein that are highly purified to taste and mix and have essential amino acids profile similar to whey protein.