What it it ? Astaxanthin is the most powerful antioxidant in nature , 6000 times more potent than vitamin C . When the algae Haematococcus pluvialis is stressed , either by lack of nutrients or by UV rays , its color changes from green to red because it produces astaxanthin to protect itself .Wild salmon , shrimp and krill , they all have the characteristic color because of this incredible antioxidant . What does it do. All antioxidants benefit the body and skin. The algae use it primarily as a UV biological shield. Research shows : 1. Nearly 100% antioxidant efficacy with UVB irradiation (0.05% Astaxanthin applied before exposure). 2. Powerful blue light blocking (peak at 467nm) and annihilates free radicals caused by it. 3. Antiaging effect. Skin ages mostly because of UV and blue light damage. By stopping the damage to your DNA , it helps keeping you young. It simply stops the aging of skin. 4. Moisturizing effect. 5. Skin pigmentation