Premium. Source of protein. Gluten free. Wheat free. USDA organic. Quinoa (pronounced Keen-wah) is a highly nutritious gluten free seed, originally from the Andean region of South America. Its mild, slightly nutty flavor makes it a terrific substitute for rice or couscous. Quinoa, praised for its excellent nutritional profile, is an exceptional source of protein, containing all eight amino acids, making Quinoa an excellent option for people looking to reduce their consumption of meat. Quinoa is also a good source of dietary fiber and contains B vitamins and iron. More and more consumers are seeking great tasting and nutritious gluten-free options.