About Less Is Amor

Less is A’mor was created in 2015 by designer Irina Shad based in Toronto, where she attended the Fashion Design and Techniques Program at George Brown College. After graduating in 2013, she was granted an internship at Shantanu & Nikhil, an international fashion house based in India through the Ontario Global Edge placement program, which is specifically designed for students who intend to found their own fashion business. Our collection of premium quality lingerie and loungewear strives to highlight the natural beauty of the female body. Made in Canada and Ukraine, our lingerie and loungewear lines are the definition of high-quality and hand-crafted elegance. Read their story