About HŌJI

HŌJI is a single-origin hojicha powder from Uji, Japan — slow roasted and stone-milled for cafés and home. We focus on one thing: roasted green tea with depth, warmth, and clarity. Compared with matcha, hojicha is smoother, nuttier, and naturally lower in caffeine, making it easy to enjoy throughout the day. Our hojicha is finely milled into powder so it can be whisked into lattes, served over ice, or prepared simply with water. It was developed to work beautifully in both café service and daily ritual at home. HŌJI is designed for modern coffee bars, tea programs, and retailers looking for something distinct: a Japanese tea product with strong visual identity, straightforward preparation, and broad customer appeal. The flavor profile is warm, balanced, and approachable — ideal for customers who want something less grassy than matcha but equally ritualistic and versatile. We care deeply about restraint, quality, and usability: clean ingredients, thoughtful sourcing, and tools that support repeat use in real spaces.Read their story