There are so many lip balms out there in the market today. So what makes this lip balm different. I have had many great reviews about this item. Even a lady who had been to doctors, received prescriptions for her dry, cracked lips. She bought one of mine and came back to say nothing has ever worked as well as this one. She told others and it sold fast and maintains it. Goat milk is super fantastic for our skin. It has many vitamins, minerals, antioxidants & enzymes. All natural & organic made fresh in small batches.