EU and UK(new) registered Why is it better? Plant extracted Bakuchiol 3%, is as effective as 1.5% retinol, in reversing skin aging. No side effects. Astaxanthin is most potent antioxidant known to science, 6000x more efficient than Vit C in quenching free radicals. Its algae’s (extracted from it) shield against UV damage. Squalane , olives extracted , is similar to skin sebum . Light, almost luxurious, fast sinking . 100% Natural, Vegan . What it does. Research shows Bakuchiol is equal, to harsh, but effective Retinol , in reversing skin aging (wrinkles, dryness, hyperpigmentation, firmness). The antioxidant Astaxanthin is a biological UV shield and works by stopping UV damage to cells and collagen. Squalane is a natural part of sebum, enhancing the penetration of Bakuchiol and Astaxanthin ,into the deep layers of skin. This antiaging cocktail is years ahead in science. Tested eons by mother nature. Use 4 to 8 weeks to get full benefits. Usage: Apply 1-4 drops and massage.