Love your smile and the planet with our activated charcoal toothpaste. With bold flavours that pack a punch, giving you a seriously strong smile that’s a little bit brighter. Each carefully sourced ingredient has its own health benefit. With Coconut, Calendula, and a unique blend of oils to freshen breath and provide anti-bacterial and anti-inflammatory properties to support gum health. Activated Charcoal removes plaque whilst naturally whitens teeth, and 27% xylitol to help protect against decay and maintain a healthy pH balance. Free from: Fluoride, SLS, Triclosan, Glycerine, Palm Oil, Titanium Dioxide, & gluten. 100% Natural, Vegan & Zero Waste. Use: Our 100ml jars last up to 3 months with one person brushing twice a day