Product Description From the makers of America's #1 Selling Gummi Bear, say hello to HARIBO Alphabet Letters. Delicious gummi candies in a variety of letter shapes. Kids and grown-ups love it so, the happy world of HARIBO About the Brand Haribo, founded in 1920 in Bonn, Germany by Hans Riegel, is one of the most prominent manufacturers of sweets (namely fruit gums, licorice, and foam) in the world. The company name is an acronym for "Hans Riegel, Bonn" and stands as a reminder of Haribo's continuing loyalty to early traditions. After Hans Riegel died during World War II, his son, also named Hans Riegel, took over the factory and expanded its operations, taking over many local confectionery manufacturers in countries all over the world.