Catfidence™ is 100% organic cat litter made from sustainable bamboo and certified 98% USDA Bio-Preferred. It has been tested to be 3 to 5 times more absorbent than clay litters. It has natural odor control and absorbency from the cellular structure of bamboo. There are no chemicals or additives for a safe environment for pets, people, and the planet. One 7 lb bag is equivalent to 40 lbs of clay litter and lasts an entire month. It is lighter and is designed to last longer than traditional litters.