Australian Brand, Vegan, Cruelty Free, Lengthening, Volumising Tubular Mascara with Lash Lifting Brush Tip. Get ready for next-level lashes with Lash Lifting DRAMA Mascara, the ultimate lash innovation from an Australian-owned brand. Reinvented with a state-of-the-art applicator, this powerhouse formula delivers intense length, bold volume, and a lifted finish with every coat. The unique brush is designed to coat even the shortest lashes from root to tip, while the precision lifting bristles at the tip can be used after application to push lashes up at the base for a dramatic, eye-opening effect. The result is fuller, longer, and perfectly lifted lashes that stay flawless all day. Featuring the advanced tubing technology you already know and love, this mascara is waterproof against cold water, smudge-proof, and crumble-proof yet easily removed with warm water and cleanser. Simply let warm water soak into your lashes for 30–60 seconds and gently loosen the formula with your fingertips to slide the tubes off effortlessly. Whether you want bold, dramatic lashes or a subtle everyday boost, Lash Lifting DRAMA Mascara is your go-to solution. Makeup Artist Tip: Use 2–3 coats for maximum volume, then lift lashes at the roots with the bristles on the brush tip. The brush is designed to separate and define lashes as it applies, preventing clumps and chunks for a clean, fanned-out finish. Key Benefits: * Innovative lifting brush coats even the shortest lashes * Lengthens, volumises, and lifts for dramatic results * Tubing technology ensures all-day wear with easy removal * Waterproof against cold water and smudge-proof * 100% vegan, cruelty-free, and from an Australian brand