Visibly Vibrant Dog Shampoo gently cleanses and revitalizes your dog’s natural coat color. It reduces brassiness as it amps up coat highlights while enhancing your dog’s coat hue. Visibly Vibrant Shampoo is the perfect addition to your dog grooming assortment. Visibly Vibrant Dog Shampoo cleans your dog's coat, while gently infusing it with color-enhancing sheen and oomph. Visibly Vibrant brings out the best in your dog’s natural coat color. Rich reds, classic creams, bold blacks, magnificent merles...Visibly Vibrant Color Enhancing Dog Shampoo helps your dog's natural beauty shine! • Available in 4, 8, 16 oz bottles • Gallons in other listing Crafted in the USA: Water, Coconut derived cleaning surfactants, (Ammonium Laureth Sulfate, Coco Betaine, Cocamide DIPA), Quaternized Wheat Protein, Aloe, Rosemary, Glycerol Stearate, Borax Mineral Powder, Fragrance (Botanical Essence of Cucumber and Honeydew Melon), Optical Brightener, Citric Acid