Tastes like a great treat while being deceptively tough on bacteria and plaque. Our organic sweet potato, coconut oil, cinnamon & mint gel naturally cleans and freshens breath. Rich in vitamins & amino acid, this gel helps soothe minor gum irritation and reduce gingivitis. Directions Brush teeth 2-3 times per week. Apply a pea-sized amount of gel to the toothbrush. Brush teeth & gums to remove plaque & tartar. Safety Warning Product is not for the treatment, cure or mitigation of any illness, disease, or medical condition. Not safe for cats. Contact your veterinarian with any medical concerns.