Wow! That's a towel? It looks like a coin. Wait! A beach towel that fits in your pocket? You got to be kidding me. That was the response whenever we introduced the towels about 20 years ago. "Oh, so small, light and space saving, there's nothing like it, what a find!" We revolutionized and shook up the outdoor world. That wasn't all; our towels also offered a different material, lyocell, which is much more superabsorbent and multipurpose, than the microfiber and cotton towels that were only available then. Use as a towel insulation, diaper, first aid supplement, static electricity insulator and more. Our original purpose was to help backpackers with space and weight on long distance hikers providing a phenomenal clean, dry, super-absorbent towel to meet personal care needs. Word of the benefits quickly spread to the entire outdoor community and beyond Now, they can be found in all walks of life.