The energy bar that started it all. Founder Jason, an OG ultra runner, set out with a purpose to create a better energy bar: one that delivers nourishing calories, goes down easy at an elevated heart rate, and actually tastes great. He focused on what mattered—nourishment, texture, and flavor—and wrapped the first batches in foil for himself and his crew on runs and rides. Their response? Turn this into something bigger. So he did. Made with purpose and simple, natural ingredients like dark chocolate, cranberries, coconut, and cinnamon, The OG is one of the best energy bars for runners. It’s clean fuel that won’t weigh you down, with flavor you’ll actually crave at mile 10. You don’t have to be an original gangster to love The OG—but if you are, you’re in good company.