About Soft Park

We’re a Black and Asian-owned business born from late-night brainstorms, mood boards, and a shared obsession with making everyday things feel a little more extra. Our backgrounds are rooted in art, design, and culture — and we wanted to create something that felt like us: bold, cozy, and quietly confident. Softpark was started with the belief that socks shouldn’t be an afterthought. They’re the first thing you put on in the morning, So we thought, why not make them beautiful?Read their story