About Claire Powell

At Claire Powell, everything begins with fabric. Claire personally selects luxurious natural fibres—silken-soft modal, lightweight Bemberg silk, and soft eco-friendly cotton blends. These fabrics are then digitally printed in New Delhi by industry-leading experts, producing rich, vibrant colours that define the brand. Claire Powell designs for women who value comfort, colour, and clothing that enhances their natural beauty. Customers often tell Claire how many compliments they receive while wearing her pieces. Designed with effortless elegance in mind, her garments are perfect for travel—lightweight, easy to pack, and quick to release creases. The brand caters to women 50+, offering style that flatters real bodies, not junior cuts. Every garment is designed from the ground up on mature forms, tested in everyday life, and crafted for comfort from suitcase to sunset cocktails. From flowing modal kaftans to easy-fit tees, these are pieces made to move with you. Our Commitments: • Fabric Innovation & Transparency – Using closed-loop fibres and water-saving digital printing, with traceability from beech forest to final stitch. • Ethical Craftsmanship – Produced in small batches at audited Indian workshops that pay fair wages and uphold traditional artisan skills. • Climate-Smart Comfort – Featuring breathable, lightweight weaves that keep you cool on cruise decks, in city heat, and everywhere in between.Read their story