About Rudie Nudie

THE RUDIE NUDIE STORY When Jacqui had her first child, she was told by a maternal health nurse that nappy-free playtime would help her daughter build up to more tummy time. After using towels and blankets to save her floors from the mess, Jacqui realised that there should be a better mess-free option. She set about creating a waterproof playmat that was machine washable, and the Rudie Nudie Playmats were born! Since launching in 2018, Jacqui has added larger playmats and picnic rugs to the range and worked with different artists to create an array of beautiful designs. The playmats have taken on a huge number of uses including toilet training, messy play, portable playmats for outdoor adventures in the park or at the beach. Since launching, the Rudie Nudie playmats and picnic rugs have been shipped to 39 countries around the world and loved. by over 50,000 families. Customers often say that they are 'the most used baby item that they were gifted.' Rudie Nudie has won many awards over its journey, including Australia’s favourite e-commerce brand at the AusMumpreneur awards in 2024 and Best Playmat in both Parent's Choice and the Judged categories in the Kiindred Awards.Read their story