About Ailera

Ailera derives its name from the Turkish word "aile", meaning family. We are an independent lifestyle brand supplying beautiful, versatile products for beach, travel or home. Working closely with highly skilled producers Ailera blends UK design creativity with state of the art weaving and traditional hammam towel manufacturing to create innovative, high-quality product ranges each with a contemporary twist. Our passion is to create items which are "buy now, love forever": practical, easy-care, multi-use and long-lasting. One of the first things you throw in your suitcase, or grab when you want to curl up on the couch. Read their story