About World of Beauty

The only Italian brand to win the Cosmoprof North America Awards, World of Beauty triumphs in the “Green & Organic” category with Slim Shape Body Pants. The brand founded by Florence Guardigli, who in 1969 with a team of doctors and pharmacists created a small laboratory in the hills of Castrocaro Terme, has an international presence, from East to West and is used in spas, clinics and beauty institutes. It is present in 52 countries around the world with various international certifications. Florence's daughter, Anna Lisa Gramellini, who has been the head of the company for several years, has focused the brand's philosophy on the awareness of the importance of loving oneself. Annalisa continued the path traced in the wake of care as well as attention to formulations and efficacy tests.Read their story