About TronTveit

ATTITUDE by TronTveit is a Scandinavian beauty house founded in Denmark in 2010 by former hairdresser and innovator Thomas Trontveit Jensen. From day one, our mission has been clear: to create professional haircare the world has never seen before. We design and produce unique, high-performance products that redefine industry standards — from advanced treatment systems to complete professional colour concepts. Our approach combines clean, naturally derived ingredients with cutting-edge formulation technology, allowing us to deliver results far beyond traditional haircare. ATTITUDE by TronTveit does not follow trends. We set them. Our line includes world-first innovations, exclusive limited editions, and functional solutions developed for professionals who demand more — performance, purity and visible transformation. Rooted in Scandinavian minimalism and engineered for premium salons, our products stand apart for their authenticity, effectiveness and uncompromising quality. ATTITUDE by TronTveit is for those who refuse ordinary, and choose haircare created with vision, science and a true passion for innovation. Read their story