About Deflores y Floreros SLU

History of flowers and vases The search for different, exclusive dancers and a daring “pelin” was the cause of the start of this whole project. The market offered dancers, very similar, with closed and not very youthful lasts. April 2009 arrived and we decided to make one with our own means that shoe that would surprise, that would make you fall in love at first sight. Little by little, the product was striking and the comments were very favorable, so we decided to start designing and manufacturing, in Spain, a small collection of 12 models, but we were clear that the important thing is that they surprise and were of high quality. The brand has been led by Paloma Moreno since June 2010, being CEO of the brand and leading the design of the brand. Why flowers and vases? Of flowers, of plaid, of stripes... Printed fabrics are a key tool for the brand... and that's where the name was born. Defloresyfloreros represents something generic, original, catchy due to its rarity, and that has no limits in terms of product possibilities. At present The collection kicks off with the spring-summer 2010 collection, with ballet flats and sandals. Initially, the only sales channel is the internet through our website www.defloresyfloreros.com, which was released on March 1, 2010. Little by little, the collection grew, in extension and depth, expanding with the type of footwear: ankle boots, boots, Blucher and running, as well as small accessories.Read their story