About Hojicha Haus

Most people have heard of matcha. Far fewer have discovered Hojicha — and that's exactly why we started Hojicha Haus. Hojicha is Japan's best kept secret. Slow-roasted over low heat until the leaves turn a rich, warm brown, it develops a flavor unlike anything else in the tea world — toasty, nutty, caramelized, and deeply smooth. It's the kind of drink that feels like a ritual. And with a fraction of the caffeine of matcha or coffee, it's one your customers can enjoy any time of day, any day of the week. We source our hojicha from a small, family-run farm in Kyoto, Japan — the region where this tradition was born — and grind it into a fine ceremonial-grade powder that performs beautifully behind a café bar, in a kitchen, or whisked into a morning latte at home. Hojicha Haus exists to bring this underserved category to shelves that deserve something different. Something with a story. Something that creates genuine loyalty, not just a one-time purchase. We're a small, passionate team, and we work personally with every wholesale partner we take on. If you're looking for a product that opens a conversation, builds a following, and keeps customers coming back — you've found it. Welcome to the Haus.Read their story