About LATCHA

Latcha is a French brand dedicated to natural beverages such as matcha, chai latte, and artisanal hot chocolate. Founded in Savoie and inspired by the world of coffee, Latcha creates handcrafted recipes using natural, organic, and vegan ingredients. Its ceremonial-grade matcha comes from the prestigious Uji region of Japan. The hot chocolate is made with cocoa beans roasted in Lyon, with 41% chocolate content. The chai is the brand's flagship product, made with spices and black teas carefully ground on site. Latcha is a brand for both individuals and professionals. Discover artisanal beverages that embody the values of simplicity and authenticity in every cup. Based in Savoie — Aix-les-Bains — Since 2025Read their story