Orange is a startup that produces and sells beer designed for those who play sports and active lives. We founded La Orange in 2018 with the simple idea of creating a product for people who like to stay physically active and healthy, but also enjoy a beer with friends. Orange produces two beer lines: RugBirra, the beer that wants to bring the values of rugby and sport to the world, produced in 5 different types of excellent craft beer; the DeQou line, at the moment in the “Action Beer” type, created in collaboration with the sports nutritionist Federico Cioni and the University of Parma, one of the very first “performance beer” that combines the pleasure of beer artisanal to the benefits of a sports drink because it is low alcoholic, low in calories (only 78 Kcal per can, half of the most popular normal beers and soft drinks) but rich in maltodextrins that help in recovery of energy without having a glycemic peak.