About Pokeya

Pokeya makes premium all-inclusive needle felting kits that feature adorable characters that we custom designed for needle felting. It started as a family project between two cousins — Sally and Weijue — united by creativity and a shared love of bringing tiny, joyful characters to life through wool. Weijue has been felting since she could barely hold a felting needle. Today, she is an artist renowned for her needle-felted installations, which have have graced galleries and hotels around the world. Sally started her career as a video game artist before leading product teams in tech. After losing her beloved corgi, Digby, she searched for a creative outlet and found it when Weijue introduced her to needle felting. She found that stabbing wool with needles was a great outlet for everyday stress — but it was hard to get started: poor instructions, incomplete kits, and inconsistent-quality materials made it a frustrating hobby to start. Pokeya was born — a cozy family business making needle felting simple, inspiring, and fun. Each DIY kit includes everything you need to create adorable characters: the right type of fine wool, the right tools, easy step-by-step tutorials, and really cute character designs. Make sure to follow us as we introduce new characters!Read their story