Pretty Simple began in 2014 when Leah had a shift in priorities. As a breast cancer survivor, and mom to a recently diagnosed Type 1 Diabetic, she decided life is simply too short to not be around for it. Beyond what you see on this site, PS is more than something you wear. It comes from within. It is living with purpose. Believing in your dream, and having the courage to go for it. When you shop with Pretty Simple you are not only supporting a small business, but the type 1 diabetes community. A portion of all sales is donated back to t1 non profits like JDRF and T1 International! On behalf of our family, we thank you! We are honored to have you here. With grace and gratitude, Leah.