BEHAVE wholesale

Top Shop

New York, NY

Delivers by Jul 20-29

About BEHAVE

Hi! I’m Mayssa, the founder of BEHAVE, and I love sweets. Gummies, chocolates, cake, cookies, ice cream, soda. You name it. I want it! And I can’t get enough of it. Growing up, my father had diabetes, so I grew up in a “no sweets” household. This led to an unhealthy obsession with sugar and sweets whenever I could get my hands on them outside the house. As I got older, these eating habits started to impact my physical and mental health - every sugar binge came with a crash and feelings of guilt afterwards. I started seeing better, healthier products popping up in so many parts of the grocery store, but the candy aisle remained full of sugar and artificial ingredients, and just felt stale (pun intended). So I reached out to world-renowned chef Elizabeth Falkner, who’s known for her magical pastries and sweets. I told her I wanted to create better candy that’s low in sugar, made without artificial ingredients, but that still tastes delicious. She was immediately on board, and we got to work. And so BEHAVE was born, and eating candy became fun again! I can’t wait for you to feel like a kid again with us. Here’s to more candy, always, Mayssa

Bestseller

Gummy Stars

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Bestseller

Sour Stars

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Bestseller

Sour Bears

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Ratings and reviews

Top Shop celebrates exceptional brands who have earned a 4.8+ rating over the last 12 months, fulfill orders quickly and smoothly, and maintain a fresh catalog.

4.5

Brand rating (22 reviews)

4.3

Product quality

5.0

Fulfillment

5.0

Communication

This brand has good flavors , easy to chew pieces because that's a thing when it comes to gummy candy. Met some of the team at the expo west show and there energy was amazing, I grabbed one of there reusable bags because I like representing a product that I think is delicious. Eat More Candy everyone!

May 6, 2026 • Alexandria • Conway, NH, United States

Purchased products:

Love these gummies especially for our patients!

Mar 19, 2026 • Angela • Rancho Cucamonga, CA, United States

Purchased products:

We love BEHAVE 🤩! Both our customers and staff think that the flavor and texture is superior to the competition. My personal favorite is the Sour Stars- the raspberry, pineapple, and apple combo is perfect and so fun. Not to mention the packaging is so cute and eye catching, they fly off the shelves. 10/10, highly recommend!

Feb 24, 2026 • Rose • Wenatchee, WA, United States

Purchased products: