About Fever1 Fashion

Fever1 Fashion embodies the vision of our Founder and President, Louise Lacroix. As a visionary entrepreneur, Louise transformed her two passions, fashion and motorsports, into a line tailored for women of all shapes and sizes. Her journey into the world of motorsport fashion began at the Montreal Grand Prix in 2017. Frustrated by the lack of unique and high-quality motorsport fanwear, Louise tested a modified checkered dress by adding lace from a blouse in her closet. ​To her surprise, the dress became an instant success, drawing attention from the media, drivers, and fans alike, thus sparking her innovative spirit. With a keen eye for design and a commitment to inclusivity, Louise created Fever1 Fashion to provide real fashion options for women motorsports enthusiasts, ensuring that every piece is not only stylish and in line with the motorsport theme but also comfortable and flattering for women of all body types and sizes. Through her innovative approach and unwavering vision, Louise has redefined fashion in the motorsports world, empowering women to embrace their style with confidence both on and off the track. Whether you're a motorsport fanatic or simply want to make a statement at the next car meet, Fever1 Fashion offers high-end options of dresses, skirts, accessories, and jewelry to complete your look. Join us in celebrating Louise's dream and journey of empowering women in the motorsport fashion world. 🏁🏎💋✌🏻 www.fever1fashion.comRead their story