About The Original Stretchlace

At The Original Stretchlace, we believe comfort should never be complicated. That’s why we created stretchy shoelaces that turn any shoe into a slip-on so you can get out the door faster and live your life untangled. What started as a simple solution for one busy mom has grown into a beloved brand featured on Shark Tank and trusted by families, athletes, teachers, therapists, caregivers, pregnant folks, seniors, and go-getters everywhere. We’re woman-founded, family-run, and obsessed with small details that make a big difference. We care most about making people’s lives easier, whether it's helping a kid learn independence, giving someone with limited mobility more freedom, or just saving a few extra seconds each morning. Our laces are made with care, designed to last, and created for real life. Before Shark Tank, we were already gaining traction with great press and word-of-mouth buzz. Retailers love our eye-catching packaging, fast sell-through, and loyal repeat buyers. Stretchlace blends fashion with function and solves real life problems in a simple, stylish way, making it a smart addition to any shop. If your customers value comfort, convenience, and a little genius design, they’re going to love us. We’re not just a product. We’re a tiny life upgrade that people genuinely appreciate and come back for, and we’re proud to support your shelves with something that makes everyday life a little easier. Read their story