About Pluff Mud Mercantile

Pluff Mud Mercantile — Rooted in Nature. Crafted with Soul. Founded in 2015 in Charleston, South Carolina, Pluff Mud Mercantile is a woman-founded, heart-led coastal lifestyle brand inspired by the beauty, resilience, and sacred rhythms of the Lowcountry. Our name, “pluff mud,” reflects more than a place — it evokes childhood memories of crab traps at dusk, salt air on sun-warmed skin, collecting sand dollars, and laughing barefoot in the tidal marsh. It represents connection, nourishment, and the grounding energy of nature itself. This spirit lives in every product we create. Pluff Mud Mercantile was born from founder Gina Moore’s calling to blend beauty with purpose — to craft products that nurture the body, calm the mind, and restore the spirit. What began as a brick-and-mortar boutique has evolved into a thriving online and wholesale brand, offering thoughtfully curated candles, bath and body care, and coastal-inspired gifts. Our signature candles are hand-poured using clean-burning beeswax and soy wax, chosen for their natural properties and minimal environmental impact. These plant-based waxes help reduce indoor air pollutants and support healthier living spaces. Each fragrance is carefully developed to promote relaxation, clarity, and emotional well-being. Our formulas are handcrafted using all-natural, vitamin-rich ingredients and custom-developed aromatics. We invite you to share our story — and our soul — with your customers. With Love, GinaRead their story