About Garçon Milano

Founded in 2018 by Tatiana, Garçon Milano was born as a children's fashion brand that celebrates masculinity in a different way than usual, incorporating soft colors and delicate prints into a conformist male universe . In 2019, with the idea of communicating and raising awareness of the fundamental message of gender stereotypes, the two illustrated posters “Boys can” and “Girls can” were born. Two prints that remind everyone, great and small*, that everyone* can freely choose to be themselves, outside the traditional roles associated with their genres. Today, in addition to posters, the brand creates t-shirts with strong, creative and nonconformist messages that circulate thanks to our best ambassadors, boys and girls from all over the world.Read their story