About The Doux

Doux You Unapologetically The Doux is an award-winning brand of super-fresh, texture-focused solutions inspired by our love for The Culture. Merging old-school flava with new-school science, we’ve developed a range of simple, multi-functional formulas designed to end the complicated regimens and conflicting information shattering confidence. At the Doux, we keep it sucka-free by ignoring the yip-yap and fake ingredient hype. Instead, we show & prove by Douxing the work & taking you back to the basics. When you rock with us, you can be confident that every product has been tested in the owner's salon with real people, with hair like yours. Our professional-quality formulas are rooted in real facts, verifiable science, decades of hands-on experience, and a lot of common sense. Our non-toxic, cruelty-free fragrances bring all the feels, transporting you back to some of your dopest memories. We believe that your hair, no matter what letter/number you choose to identify, is perfect. We're not here to fix you. We're here to tell you the truth about what's really going on with your hair and to educate, equip & inspire you to love it unconditionally.Read their story